What’s Good Family!

Have you ever used story-telling to bring awareness to your business, launch a product, sell a service, or simply connect with your audience?

You probably have if you’ve used Instagram Stories or SnapChat to tell your audience about brand and introduce them to a new product. But, if not, you’re overlooking one of the most powerful ways to establish yourself as an authority in your niche. There’s an art to storytelling and we’ll discuss a few ways you can use it to bring massive awareness to your ideal audience.

Why?

So, carefully crafted storytelling is at the core of every effective marketing campaign, and forms the foundation for establishing a successful brand.

Creating a story that resonates with your market will align your brand with its ideal audience and communicate the value only you can bring. And VALUE is key! It will also show your market that you understand their concerns, fears and desires and can actually provide a solution.

With a story embedded throughout your campaign, and within your branding itself, you’ll be able to better connect with your audience because you’re showing them how your brand is embedded in your lifestyle and how it was created to help them. And that’s powerful!

I’ve help influencers, founders, and brands craft their stories to bring their audience on a journey. One that provides entertainment, engagement, and value. I want to share with you all the different storytelling techniques, and let you determine what will work best for your brand, or your next campaign.

I’ll even share some of the most effective storytelling strategies that will help you connect with your audience while furthering brand awareness.

What you need to know about storytelling when building your business:

Storytelling can also help you find your voice, and stand out in the market because it gives your audience a new perspective, a closer look into the workings of your business and how your products or services are designed to help them.

It lays out the origin of your business and explains how you’re able to help them move to the next level in life or in their own business.

Storytelling in marketing isn’t about you. It’s about your customer!

Even when you weave personal stories into your marketing campaigns, the purpose is to highlight the benefits that your audience will gain access to when choosing your brand above all others.

Storytelling can also be an effective way of identifying a problem in your niche and then offering a simple solution throughout your story.

There are so many ways you can effectively use storytelling to penetrate a new market, connect with an audience, stand out from the crowd and carve out your own lane!

Are you excited? You should be!

DO THE WORK!

Today, I’d like you to kick-start the information-gathering phase of storytelling marketing. This is where you take some time to analyze your brand so you can determine a relevant storyline for your launch.

You’ll need to take a step back so you can gain insight into how your audience will likely see your brand, not how you currently know it to be. This isn’t always easy because you’re so connected to your brand, products, or services.

So here’s what I suggest. Begin by writing down notes providing some insight on the following:

• Your brand’s purpose.
• Why it exists?
• How it began.
• Your brand’s influence.
• What you bring to the table?
• Your brand’s problem-solving.
• How do you bring valuable solutions to your market.

These are a few questions that will help you create your storytelling strategy and make it easier for you to establish the foundation of your campaigns. Here’s a free worksheet, so you have no excuses on why you haven’t completed it:

Ok Fearless Family! I hope you create the day you want, and create with no fear. Let’s get it!

Be on the lookout for the 3 Types of Storytelling Marketing that will help you drive sales, maximize exposure, and stand out even in the crowded markets. It’ll be sharing that with you soon!