Have to…as in, required? NO! Should you…YES!

For most brands, businesses, and influencers social media networks are like doors into a house. You go in one door and you may see a video teaching you how to use a product (Youtube is great for this). You go through another door and you get reviews of the product (Twitter is a pretty good choice here). Or, maybe you walk through a door and see some cool pictures of people using the product around the world (Instagram).

Each door talks to the audience a different way, but they all serve the same function. Provide info and awareness of my product so that you want more, and can get it from my website.

My Advice

1. Create as many social media accounts as you that will make sense for your brand.
2. Create a strategy for what you will use each platform for
3. Test: Post content consistently for 30 days on each platform
4. Assess which platform your audience is most engaged with
5. Set a goal for what you want you ultimately want to gain from social media (is it sells, views, likes, shares, traffic to your site, etc)
6. Put you focus into the platform where your ideal customer or audience has shown the most interest
7. Have a Call to Action that reflects your goal
8. Listen to your audience
9. Keep creating for your audience

The more doors you have, the more opportunities you have for the right audience to find you! If you are social media marketer I would focus on my platform of expertise, but I would be on any platform that attracts my ideal client.